The foodservice industry has been an unsung leader in society’s shift to sustainable business practices and eco-friendly lifestyles. It all traces back to the “farm-to-table” movement, one of the first industry-wide trends—in any industry—to embrace a more holistic, less harmful approach to how business gets done.
By promoting the importance of using local ingredients and supporting local businesses, the foodservice industry was at the forefront of a movement. At HLC, we’ve always considered ourselves a local producer of handcrafted dinnerware, and we’re unveiling a new campaign to tell that story.
“Made Right Here” is a series of ads, videos, and in-store support materials showcasing our deep local roots, generational families of craftsmen, quality ingredients, and hands-on processes. You’ll see the real people who make the ware that ends up on your tables. You’ll learn the stories from which our bedrock business practices developed. We’re inviting everyone to take a peek inside what we believe makes Homer Laughlin special.
Just as farm-to-table has become a mantra in the foodservice industry, earth-to-table is a guiding principle for us.
Plucking a fresh herb from the earth for tonight’s special. Pulling rich clay from the ground to shape a new dinnerware line. Sourcing the day’s ingredients from a nearby farmer’s market. Perusing the colors and shapes of our home-grown ware. You can see how they’re not so different.
At the end of hectic dinner shift, maybe you take a moment to relax at the bar. At the end of a long workday, our people might head to your restaurant to unwind. When they get there, they hope our dinnerware is there, too.
Here’s to being leaders in trends with the power to change the world. We hope to see you out there on the front lines. Look for the first “Made Right Here” ad in trade magazines now.
To learn more about Homer Laughlin’s commitment to American manufacturing, visit http://www.hlcdinnerware.com/home.