Professional Reps, an independent manufacturers’ rep firm, promoted several longtime associates and made several new hires for its Midwest and Rocky Mountain territories.

Richard Larsen was promoted to managing partner/vice president Midwest region. He previously served as Utah Territory Manager in Utah. As part of this promotion, Larsen will relocate to Cincinnati. Brent Scalia will assume Larsen’s duties as Utah territory manager while continuing his duties as end-user support for the firm.

Travis Lusky joined Professional Reps in the Midwest region in the newly created role of managing partner/chief operating officer. A 15-plus year veteran of the foodservice industry, Lusky previously served as a sales rep for an Ohio-based foodservice equipment and supplies dealership.

Nick Schoenfeld was promoted to director of operations for Professional Reps’ Midwest region. He previously served as the firm’s Ohio/West Virginia territory manager. 

Professional Reps also promoted Brendan Schiering to Kentucky territory manager and executive chef from Midwest region chef.

Finally, Professional Reps hired Christina Wahl to serve as Northern Ohio territory manager and Dawn Broeder to serve as a second Colorado territory manager and chef.