Veggie Grill Plants Leadership Transition Plans

Steve Heeley will become president and chief operating officer for Veggie Grill, effective May 2. Heeley currently serves as chief operating officer for the vegetable-centric fast-casual concept.

Heeley replaces Greg Dollarhyde, Veggie Grill’s current chief energy officer, who plans to retire. Dollarhyde will remain a member of the company’s board of directors.

Prior to Veggie Grill, Heeley was president and CEO of Earl of Sandwich and COO of Au Bon Pain café bakery.

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