Foodservice industry veteran LaForge joins the manufacturer of frozen dessert equipment.
J. John LaForge was named chain accounts sales manager for Stoelting, a division of The Vollrath Company and manufacturer of frozen dessert equipment.
In his 17-year foodservice career, LaForge has held sales and sales management positions both on the operator and dealer side of the market, including for an extended period with Edward Don & Company and Louis Wohl & Sons. Most recently, he served as business development manager for Brisk Coffee.
In his new position LaForge will work with Stoelting's distributors and with its product managers on new product concepts, and monitor existing operator programs.