Developing content opportunities with manufacturer partners that move beyond parts or after-market service information, equips owner operators and foodservice industry pros with critical information to help guide a wide range of decisions, from repair-replace to the appropriate size walk-in cooler and selecting the type of combi oven that best fits their menu offerings.
Of course, there are tools and information available today to address these questions, but by creating partnerships that extend beyond just selling or repairing a piece of equipment, we can develop information channels that keep us better informed and create a holistic view of equipment and industry alike.
With today’s many content and media channels keeping us in the loop every second of the day, there’s always a place to go. But where do those who work in foodservice get the information they need? Who do they talk to? Where can they go? From this perspective, there is a real opportunity to take what is now a very fragmented industry and start to build relationships that funnel down and provide end users, service technicians and manufacturers places to go to find information.
Having more content is the goal of many organizations and it starts with finding a way to evolve relationships and consolidate information. The NAFEM Show also is a good opportunity for manufacturers, service agents and parts distributors to have a conversation about simplifying the channel of communication to make this possible. This is the one place where everyone is together biannually in a convivial atmosphere and focused solely on foodservice equipment. This event is truly about industry professionals, so what better time to begin the dialogue and encourage meetings to make it happen?
It’s time for an evolution of communication in our industry to drive a positive ownership, brand and service experience. We all need to work together to create this experience.
Heritage Parts supports our OEM partners with the widest inventory of 100 percent Genuine OEM parts available to ship same day. Our industry best parts expertise combined with more than 99 percent parts identification accuracy and online tools help customers research, verify and buy replacement parts wherever the repair takes them.
You should expect the same convenience and speed from your parts supplier that you receive from modern, on-demand services and one-stop shopping websites. Look for us on The NAFEM Show floor, call 1-800-458-5593 to speak with your dedicated Parts Expert or visit HeritageParts.com to order parts anytime.
Content sponsored by: Heritage Parts
