Trends

Keeping the foodservice equipment marketplace up to date with the latest menu and concept trends.

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Hesse Named VP of Marketing for Bettcher

Bettcher Industries hired Bryan Hesse to serve as vice president of marketing for the Ohio-based foodservice equipment manufacturer.

Bryan HesseBryan HesseIn addition to traditional tasks such as marketing activities, new product and business development initiatives Hesse’s responsibilities will also include merger and acquisition strategies.

Prior to joining Bettcher, Hesse served as vice president of sales and marketing at ATS Automatic Tooling Systems. In addition, he has led the marketing efforts of several other corporations including Cooper Tire and Rubber Company, residential marketing at Armstrong World Industries, and Valspar Corporation’s consumer division.

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