Hoshizaki Alliance updated its sales leadership by promoting Rod Johnson to vice president of strategic partnerships and appointing Rodrigo Flores as senior director of LATAM Sales.

Johnson and Flores will work with Bret Eldridge, vice president of strategic accounts and Dianna Nielsen, vice president of global account sales, to align Hoshizaki Alliance’s “strategies across brands” and drive “coordinated execution” among its brands, per a release.

Johnson most recently served as senior director of import products for Hoshizaki Alliance. His responsibilities now include partnership development, oversight of import product operations, and leadership of multi-brand customer care and strategic account initiatives, the release added.

Flores transitions to Hoshizaki Alliance from Lancer Worldwide, where he served as director of LATAM Sales. In his new role, Flores will “lead multi-brand sales initiatives across Mexico, Central and South America, and the Caribbean,” per the release.