Happy New Year and welcome to the 2011 version of FE&S magazine. To those of you who have been faithful readers of this magazine for years, we hope that you will appreciate the many changes and improvements that we have in store for 2011.

To those of you who are reading us for the first time, you were selected to receive this magazine because we believe that you qualify as someone who either buys, specifies or recommends foodservice equipment and supplies. If that describes you, then we hope to entice you to sign up at fesmag.com to continue receiving FE&S, either in print or online, free of charge...that's right, GRATIS!

Our stated goal is to be the must-read source for foodservice professionals who buy, recommend or specify foodservice equipment and supplies. To that end, we endeavor to provide you with access to all the information that a foodservice professional needs in order to grow your business and also to make an informed buying decision or a spot-on buying recommendation.

And we have a big job this year. The first quarter of 2011 kicks off with a bang as the industry gathers February 10 – 12 in Orlando, Fla., for The NAFEM Show. More than 500 manufacturers will be on hand to unveil, demonstrate and educate attendees from every niche of the industry on the latest and most innovative products available. Because it takes place every other year, The NAFEM Show always proves to be a valuable experience packed with need-to-know product information and industry intelligence.

On the heels of The NAFEM Show, on March 20 – 23, in Bonita Springs, Fla., FE&S will work shoulder to shoulder with Storepoint Restaurant as the exclusive media partner covering The Event to Innovate the Restaurant Experience. This event promises to bring together key decision makers from top 200 level restaurant chains, key suppliers and service providers to share insight and best practices among peers. All of us at FE&S are thrilled to be covering this much-anticipated event for the industry. Please visit us at fesmag.com for further details.

Rounding out the month of March, you will find the FE&S team attending and covering FEDA's Annual Convention. This year the convention takes place March 30 – April 3 at the beautiful Marriott Desert Ridge Resort and Spa in Phoenix, Ariz.

Chicago in May can only mean the National Restaurant Association Show and our own FE&S Dealer of the Year and Industry Awards Gala. The 2011 DOY will take place May 21, the Saturday of the NRA Show, once again at the Four Seasons Hotel Chicago. Please circle the date and plan to be with us to catch up with old friends, meet new rising stars and celebrate the achievements of your peer-nominated award winners.

We are looking forward to a great 2011 at FE&S magazine and we hope that you are too!

Happy New Year!