Champion Industries named Brad Hitchcock its western regional sales manager. In his new role, Hitchcock will represent the company's Champion and Bi-Line Conveyors products.

Prior to joining Champion, Hitchcock was vice president of sales, western region, for Pitco/MagiKitch'n. Hitchcock's foodservice experience includes serving as a sales and marketing rep for Preferred Marketing Group, a California-based manufacturers' rep firm.