Mark Host was appointed North American director of sales for Bettcher Industries, an Ohio-based foodservice equipment manufacturer.

Host’s background includes experience in the food, beverage and agricultural sectors. Most recently, Host served as the director of western hemisphere sales for TOMRA Sorting Solutions, a global industrial automation and processing equipment provider to the food and beverage industries.

In his new role, Host assumes responsibility for directing Bettcher's sales efforts by working with product management, engineering and manufacturing in identifying, developing and commercializing new product solutions.