Delivery now accounts for 1.7 billion foodservice visits each year, according to The NPD Group. In fact, one-fourth of consumers claim to have ordered a meal via delivery in the past three months.
Young adults are the heaviest users of foodservice delivery, representing 56 percent of delivery orders, per NPD. As a comparison to other generations, 29 percent of Millennials ordered restaurant foods/beverages via delivery in the last week while nearly 50 percent of Boomers and older use delivery less than once a month.
Ordering delivery through a website, app, or text is the fastest growing method. Digital orders have jumped from 22 percent, or 637 million of all delivery visits in 2011, to 48 percent, or 2 billion visits (includes delivery and in-store pick-up) in 2016. NPD reports that 46 percent of all foodservice delivery orders are on a deal because of the easy access to coupons and other discounts.
“Delivery epitomizes convenience, which is the value of using foodservice in the first place,” says Warren Solochek, president of NPD’s Foodservice Practice. “If delivery fits a foodservice operator’s business model and it’s operationally feasible, they definitely need to add it on as an option in order to stay competitive.”