Jamba Juice to End its Automated Smoothie Platform

Jamba Juice has decided to end its automated smoothie platform known as JambaGo by the end of its 2016 fiscal year.

JambaGo is a smoothie system that can function as both a self-serve unit for placement in nontraditional sites like convenience stores, hotels or colleges, or as a behind-the-counter format for use in K-12 schools and cafeterias. As of June 28, 2016, the JambaGO business consisted of approximately 2,000 licensed units located across the United States, per a company release. Jamba will provide additional information about its JambaGo exit strategy in November.

The decision to exit JambaGo comes during a period of transition in which the company brought on board a new leadership team focused on re-evaluating all strategic priorities, per a release. The Jamba team intends to focus on the company’s core retail business, improving franchise profitability, accelerating ongoing global development and updating the Jamba Juice brand position. After a detailed review, the company determined that the JambaGo platform does not align with these objectives and is not a viable option through which to drive long-term profitability and shareholder value.

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