Maui Wowi Acquired by Kahala Brands

Multi-concept operator acquires coffee and smoothie concept.

Kahala Brands has acquired the smoothie and coffee brand Maui Wowi Hawaiian based in Denver, Colo. As a result of this deal, Kahala Brands now has 4 smoothie brands spanning 800 locations. Kahala Brands’ portfolio totals 17 restaurant companies.

Kahala Brands will consolidate the corporate operations and run the Maui Wowi franchising platform from its headquarters in Scottsdale, Ariz. Maui Wowi operates 400 mobile carts and 29 standalone retail units run by 200 franchisees.

The first Maui Wowi Hawaiian location opened in Salt Lake City, Utah, in 1982 when its founders wanted to bring the freshly blended smoothies of Hawaii that they loved to the mainland.

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