Former CiCi's Pizza executive turns a new leaf.
Orange Leaf Frozen Yogurt, appointed Geoff Goodman to serve as the chain's president. Goodman, who most recently served as vice president of brand excellence for the Dallas-based CiCi's Pizza, will oversee operations, product development, brand management and franchise development. Reese Travis will remain CEO and focus on the company's strategic growth.
As president, Goodman will focus on fostering Orange Leaf's growth throughout the United States and around the world through franchise recruitment and opening traditional and non-traditional store models.