Starbucks Open Roastery and Tasting Room

Starbucks Coffee Company opened its first Starbucks Reserve Roastery and Tasting Room in the Capitol Hill neighborhood of Seattle, nine blocks away from its original store in Pike Place Market.

StarbucksStarbucks Coffee Company opened its first Starbucks Reserve Roastery and Tasting Room in the Capitol Hill neighborhood of Seattle, nine blocks away from its original store in Pike Place Market. The interactive Roastery and Tasting Room is dedicated to roasting, coffee education and increasing availability of the company’s small-lot Reserve coffees. The Roastery is 15,000 square feet with 6,654 square feet devoted to the Starbucks Café and Tasting Room designed to have 360-degree views from any vantage point within the space.

The building dates back to 1920, which was originally part of the historic “Auto Row” of Seattle. Starbucks restored it back to its original façade working to reclaim many of the original building’s materials, including wood in the decorative ceiling and original Terrazzo and concrete flooring — 95 percent of the materials and finished pieces used for the Roastery are made in America, according to a company release.

The Roastery integrates digital innovation into the experience including a “Clacker” board with mechanical flaps displaying what’s roasting and by whom; a Coffee Passion Projection Wall made of smart glass that displays images of coffee at origin on the company’s own farm in Costa Rica; and in the coming year, will debut iBeacon technology that allows customers to access information about freshly brewed coffee via smartphone.

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