Marketing now part of the mix for the company veteran.
Lutz to lead the quick-serve chain's operations and development teams.
Monfort and Spencer assume new roles within the territory.
Menu innovation is neccessary for long-term success but it can create a chain reaction that negatively affects cutomer service. Juan Martinez reviews a few pitfalls and gives his expert advice on how to avoid them.Read more...
How would a $15 per hour minimum wage affect the restaurant industry? Well, the answer depends on who you ask. This week we explore several different theories while taking a look at a variety of other economic indicators and foodservice-related developments.Read more...
Broadline distributor will have annual sales of $65 billion.
Forty three percent of reps report increased consultant activity.
As FE&S’ 2009 DSR of the Year, Cris Gross has a reputation for excellence in both relationship building and equipment knowledge. A Traverse City, Mich. native, Gross started off as a teenager washing dishes in restaurants around town, quickly moving up the ranks to beverage director and general manager. Staying in his hometown to build a family and his career, Gross later joined Kirchman Bros., an equipment dealership where he again moved up the ranks to run the Traverse City sales territory. Stafford-Smith bought out the small, family-owned business in 1999, and Gross stayed on to continue growing the upper Michigan territory.
Cris Gross: A mentor once told me that you can NEVER back a customer into a corner. No matter how right you think you are, you always have to give them a way out. For me, that is about respect and good customer service.
Cris Gross: I only wish I had time to develop a pastime when on the road, so, I’d have to say calling my kids at night and saying prayers with them before they go to bed is the my favorite thing to do while away. Exploring the local cuisine is a distant second.
Cris Gross: Dishwasher...and I guarantee I’m not the only “Says Who” with that response!
Cris Gross: Absolutely. When I was working in the restaurants and attending flight school, I didn’t ever think I’d end up in foodservice sales. It has been a real privilege to be a part of this industry and have the successes I’ve had in life so far because of it.
Cris Gross: Learn from the best people around you (there are many) in this business. They are all eager to teach you, and if you build strong alliances based on trust and provide your customers with honest, diligent service, success and longevity in this business will follow.
Click here to read part one of the interview with Cris Gross.
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