FED Thought Leadership Summit kicks off with message on honing in to find greater success.
“Don’t try to be all things to all people,” said Warren Solochek, president, Foodservice Practice, The NPD Group, at the Foodservice Equipment & Design Global Thought Leadership Summit, Tuesday, Sept. 20, in Chicago. He told the audience that companies currently going that route are failing. “The ones that are succeeding today do one thing and they do that one thing really well.”
Key points from Solochek that pushed conference attendees to think about their businesses differently:
The bottom line: focus on your core customer. Think about what you can do to appeal to that group, Solochek said. “Talk to them and connect with them.”
Follow the conversation on social media via #FEDThought.