Seven out of ten consumers purchase beverages away from home twice a week, Technomic reports.
Consumers' thirst for beverages prepared outside of the home continues to increase, creating an opportunity for foodservice operators to boost check averages and enhance the overall dining experience, according to new research from Technomic, a Chicago-based market research firm.
Technomic's Beverage Consumer Trend Report notes that 71 percent of consumers now purchase beverages away from home twice a week or more, up 5 percent from just two years ago. Specialty coffees, specialty teas and smoothies exhibited growth at Top 500 limited-service restaurants. Specialty coffee increased by 10 percent on limited-service menus over the past two years, emerging as one of the beverage segment's leaders, Technomic reports. With the rise of sweet tea, specialty tea listings nearly doubled on menus. Smoothies, including fruit smoothies, grew by 8.5 percent, while the protein-enhanced varieties jumped by 123 percent, proving that smoothies have become a menu mainstay.
"Today's foodservice consumers continue to base dining decisions on their perception of value," says Darren Tristano, Technomic's executive vice president. "Innovative operators are creating value by crafting new and unique beverages including specialty lemonades, handmade sodas and 'mocktails' that are uniquely flavorful, fresh and a better-for-you option."
Other points of note from Technomic's study include: