LSRs Continue to Grab Foodservice Market Share
- Published on Wednesday, July 25, 2012
LSRs now account for 53 percent of the commercial foodservice industry.
Limited-service restaurants (LSRs) are the driving force behind the commercial foodservice industry, according to a new study by Chicago-based Technomic. LSRs accounted for more than half ($200 billion) of total industry sales despite their low check averages in comparison to full-service restaurants.
Ten years ago LSRs made up 47 percent of the total commercial foodservice industry while full-service restaurants (FSRs) made up 53 percent. Now the landscape has reversed; LSRs account for 53 percent and FSRs 47 percent. Within the LSR segment, fast-casual restaurants continue to gain market share while fast-food restaurants are working overtime to upscale their menu and concept positioning — not only to keep pace but to compete directly with fast-casual leaders, according to Technomic's The Future of LSR: Fast-Foods & Fast-Casual Restaurants Consumer Trend Report.
Fast-food patronage thrives on its convenience and value, while food distinction and ambiance are key factors driving patronage at fast-casual locations, according to Technomic. Look for a blurring of the lines between fast-food and fast-casual restaurants, with operators in each subsegment tweaking their concepts with new unit designs and convenient service formats in order to remain competitive.
Other findings from the Technomic study include:
- Consumer disparity — 72 percent of consumers visit fast-food restaurants once a week or more, while only half (49 percent) visit fast-casual restaurants, partly because there are fewer locations but also because they are more attractive to higher income consumers.
- Lunch patronage — Consumers visit fast-food and fast-casual restaurants for lunch more often than for any other daypart; 21 percent purchase fast-food lunches at least twice a week and 19 percent visit fast-casual restaurants, largely due to time pressures.
- Menu incidence — Breakfast sandwiches have grown by 35 percent at fast-food restaurants and by 29 percent at fast-casual chains, showing the strength of breakfast entrées at LSRs.
- Health and wellness — Gluten-free options and the growing importance of better-for-you kids' meals continue to guide better-for-you LSR menu development.
- Global inspiration — Street food influences continue. Rustic, handheld street foods with a global spin have helped LSR menu developers create unique offerings. Consumers look for new flavor supplements for their sophisticated palettes.
