If we can deliver the original content and unique events that you, our readers, want to associate with, then we can earn your attention in the busy marketplace of ideas.
Back in June 2015, it occurred to me that Zoomba Group could do something no one else in the foodservice industry could do. We could bring together two different audiences in one room for the purpose of creating original content around the specific topics of foodservice equipment and foodservice design via FED Talks. Under the leadership of editorial director Joe Carbonara, and the great team at Zoomba Group, the inaugural Foodservice Equipment and Design Global Thought Leadership Summit came to life.
Other publishing companies may have multiple magazines or news outlets, but what makes Zoomba Group unique is that we have two publications, driven by original content and focused on these very specific topics. One of our publications, restaurant development + design, is unique in that no one else speaks directly with the design and operator community that builds new chain restaurant locations or renovates existing concepts. At 68 years young, Foodservice Equipment & Supplies is a well-established full channel publication dedicated to informing our readers with a keen focus on the titled subject matter.
Our formula is pretty straightforward — if we can deliver the original content and unique events that you, our readers, want to associate with, then we can earn your attention in the busy marketplace of ideas.
The attendees at our first FED Talks represented a hand-selected cross-section of both magazines’ distinct audiences and featured top thought leaders in the manufacturing community and industry at large. We invited our founding sponsors to speak on areas of expertise without specifically talking about their brands.
The results were pretty spectacular. The energy and the insight that these speakers generated in their concise 18 minute talks were enhanced by ample opportunity for networking and discussion amongst a wide swath of industry professionals who rarely find themselves in the same room. Ninety eight percent of the attendees rated the experience as a “must attend” with an amazing 89 percent calling it excellent or very good. As a result of our third-party survey, we will again produce this event with all new speakers in the fall of 2018 in Chicago.