Noah Himmel, the third-generation owner of the Chicago-based Edwardo's Pizza chain, introduced a new concept focused on thinner, lighter pizza — a departure from the chain's signature cheesy, calorie-dense, deep dish pies.
Known as Eduardo's Enoteca, the restaurant has become a pilot for a potential overhaul for the chain, which comes while deep-dish rival Giordano's is mired in bankruptcy proceedings. The new Eduardo's store offers Neapolitan-style pizzas with a thinner, slightly chewy crust. The former Edwardo's takeout store has been redesigned to fit 30 seats, including six bar seats with oak detailing and ceiling rafters, warm colors and a simple tabletop that recreates a modern Italian trattoria.
2013 Best In Class Winners
See who FE&S readers named this year’s Best In Class winners. Manufacturers were evaluated for product quality, product value, product design and aesthetics, service and support, sales reps, product inventory and available product information. Click here to see the complete results.