Fresh Pixx debuts in Dublin, Calif.
Round Table Pizza, a chain of 450 restaurants located throughout the West Coast, has jumped into the fast-casual segment. Its new concept, Fresh Pixx, offers individual pizzas and salads created for each guest from freshly prepared and unique ingredients.
The experience starts with a choice of pizza or salad. Both are served on a crispy thin crust. Fresh Pixx team members then guide customers down the 30 foot open-kitchen counter, working with them individually to build each salad or pizza. The customer can create a pizza or salad from scratch or choose from 18 specialties, including Chicken Picatta pizza and Steak and Gorgonzola salad. Drink selection includes fresh lemonade made with cane sugar, root beer straight from the tap, a great selection of cold tap beers and organic wines. Staff members then deliver fresh pizzas and salads to the customers' tables in the dining room.
This is the first of several Fresh Pixx locations Round Table Pizza plans to open. "We plan to build additional Fresh Pixx locations in 2014 and will begin the franchise development phase in early 2015," said Ted Storey, SVP of Business Development for Round Table Pizza.