Peet's Coffee & Tea unveiled its new flagship store in San Francisco's Marina District. When Peet's enters the Washington, D.C., market this spring, its stores will incorporate a similar contemporary design with
locally relevant materials and visually appealing imagery.
Serving as the store's focal point is the barista bar, which provides customers with a 360-degree look at Peet's staff members in action. Lifelike imagery showcases Peet's small-batch roasting process abstracted to create a "larger than life" impression and espresso beverages are enlarged and layered. The 2,500-square-foot store uses such materials as Carrara marble, reclaimed California oak, and natural lighting to create an open, approachable space that naturally brings the customer into Peet's coffee making experience.
Located in a historic art deco building that's more than 80 years old, the structure's original fir ceiling, concrete walls, walnut floors, and recycled steel beams have been restored to maintain its classic California features. Finely crafted oak cabinets, marble counters, and "steam punk" lighting fixtures all contribute to the classic and contemporary store design.
Sustainable building systems like LED lighting, new efficient heating and cooling systems, and water reduction equipment have been incorporated to keep the store energy efficient. Plus, previous bowling alley lanes have been repurposed as community tables.