Research Notes What's Important to Consumers in Restaurant Selection, Names Top Chains

Consumer research firm breaks out brands by service and metrics.

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Technomic has developed a Consumer Restaurant Brand Metrics database that tracked more than 80,000 annual consumer restaurant visits to gain a better understanding on their feelings about more than 115 restaurant chains in more than 60 categories regarding food, service atmosphere, value, convenience, reputation and more.

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The top ranked chain and the category in which they topped the survey are:

Top 5 Limited-Service Chains

  • Papa Murphy's Take 'N' Bake Pizza (Service and Hospitality)
  • Chick-fil-A (Unit Appearance and Ambiance)
  • McAlister's Deli (Food and Beverage)
  • Firehouse Subs (Convenience and Takeout)
  • In-N-Out Burger (Value)

Top 5 Full-Service Chains

  • Cracker Barrel Old Country Store (Service and Hospitality)
  • Ruth's Chris Steak House (Unit Appearance and Ambiance)
  • Carrabba's Italian Grill (Food and Beverage)
  • Red Lobster (Convenience and Takeout)
  • LongHorn Steakhouse (Value)

Source: Technomic Consumer Restaurant Brand Metrics

Further results are available on Technomic's website.

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