Juice Bars on the Rise

With buzzwords like "cleanse" and "detox" circulating in health and wellness communities, the popularity of juice bars continues to rise.

Creative JuiceIn fact, Mintel predicted super-nutritional juices and smoothies as a top trend for 2013. First, Starbucks bought Evolution Fresh, a maker of store-bought, cold-pressed juices and operator of four stores throughout California and Washington State.

 

Now, Danny Meyer's Union Square Hospitality Group (USHG) in New York City has teamed up with fitness chain Equinox and their latest concept Creative Juice, a healthy cafe concept with two locations in Manhattan open to both members and non-members of the gym alike. The eight organic vegetable and fruit juices are  cold-pressed using steel machines, which preserve the raw, nutritional benefits of each ingredient. Michael Romano, a James Beard Award-winning chef and director of culinary development for USHG, also incorporates unique ingredients like kohlrabi and sea beans. In addition, Creative Juice also offers smoothies, baked goods, hot and cold breakfast items, soups, made-to-order sandwiches and snacks as well as seasonal "cleanse" beverages in grab-and-go form.

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