Technomic asked consumers to rate 115 leading restaurant chains on more than 60 different attributes.
Chicago-based market research firm Technomic presented its first ever Chain Restaurant Consumers' Choice Award winners. A total of 12 restaurant concepts spanning three different service segments earned recognition.
Technomic selected the winners based on the analysis of consumer ratings in four key areas: food and beverage, service, atmosphere and brand image.
The winners are:
|Category:||Quick Service||Fast Casual||Full Service|
|Service||Chick-Fil-A||Firehouse Subs||Outback Steakhouse|
|Food & Beverage||Culver's Custard||McAlister's Deli||Cracker Barrel Old Country Store|
|Atmosphere||Caribou Coffee||Penera Bread||LongHorn Steakhouse|
|Brand Image||Jamba Juice||Qdoba Mexican Grill||Red Robin Gourmet Burgers|
As part of its Consumer Restaurant Brand Metrics program, Technomic asks consumers to rate 115 leading restaurant chains on more than 60 different attributes, ranging from the quality of the food to the overall brand reputation. The ongoing study records 80,000 consumer visits annually.
2012 Best In Class Winners
See who FE&S readers named this year’s Best In Class winners. Manufacturers were evaluated for product quality, product value, product design and aesthetics, service and support, sales reps, product inventory and available product information. Click here to see the complete results.