Colwell Scoops up Brand President's Role for Carvel Ice Cream

Published on Tuesday, October 30, 2012

Written by The Editors

Indestry vet takes on new challenges. 

Carvel Ice Cream, a FOCUS Brands concept, named Scott Colwell as brand president.

Colwell's primary responsibilities will be to develop and ensure successful execution of Carvel brand strategies and programs to enable the evolution of the brand with continued sales and profit growth.

Colwell comes to Carvel from Bruegger's Enterprises, where he served as chief marketing officer. Prior to Bruegger's, Scott served in various executive roles at Dunkin' Brands Inc., Bob Evans Farms, Inc. and Friendly's Ice Cream Corporation.