Millennial Dining Needs Differ

Published on Monday, July 02, 2012

Written by Amelia Levin, Contributing Editor

Millennials (ages 19-34) communicate differently, are self-expressive, confident, liberal, upbeat, and open to change, but marketing to them continues to pose challenges, according to Technomic.

When dining out, this group places more value on social responsibility, sustainability, local, and organic, grass-fed, and hormone-free offerings. They foster emotional connections to brands and their loyalty stems beyond experience. Chains responding to these needs include: Bob Evans, Bonefish Grill, Chick-fil-A, Corner Bakery Cafe, Cracker Barrel Old Country Store, In-N-Out Burger, Jimmy John’s Gourmet Sandwich Shop, Logan’s Roadhouse, McAlister’s Deliand Red Lobster.