Millennials (ages 19-34) communicate differently, are self-expressive, confident, liberal, upbeat, and open to change, but marketing to them continues to pose challenges, according to Technomic.
When dining out, this group places more value on social responsibility, sustainability, local, and organic, grass-fed, and hormone-free offerings. They foster emotional connections to brands and their loyalty stems beyond experience. Chains responding to these needs include: Bob Evans, Bonefish Grill, Chick-fil-A, Corner Bakery Cafe, Cracker Barrel Old Country Store, In-N-Out Burger, Jimmy John’s Gourmet Sandwich Shop, Logan’s Roadhouse, McAlister’s Deliand Red Lobster.
2012 Best In Class Winners
See who FE&S readers named this year’s Best In Class winners. Manufacturers were evaluated for product quality, product value, product design and aesthetics, service and support, sales reps, product inventory and available product information. Click here to see the complete results.