Del Taco's location on Santa Monica Boulevard in Los Angeles showcases the chain's new contemporary prototype, which features new colors, an updated seating area and a salsa bar. Like many of the chain's other locations, this unit is also open 24 hours (though it does not have a drive-thru) and features an expanded dining room and breakfast menu.
The Mexican-American chain rolled out this more modern prototype last year, and this L.A. location is the second one in the city. Bright reds and lime greens pair
with neutral colors and light wooden tables and chairs for a softer — but still lively — feel. Drop neon red and yellow glass light fixtures hang over a mixture of wooden banquettes and two- and four-top tables as well as some hi-top counter seating. A self-serve salsa bar features a range of freshly made salsas in addition to the chain's signature sauces. New marketing language and signage were designed to showcase fresh, made-to-order ingredients. The Lake Forest, Calif.-based chain has more than 525 restaurants in 17 states.
2012 Best In Class Winners
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