Frozen yogurt, which saw a growth spurt during during and after the recession thanks to low price points and positioning as a healthy lunch alternative or snack, is still going strong.
New Jersey-based entrepreneur Eric Casaburi, founder of RetroFitness, a national gym chain based in New Jersey, launched Let's YO Yogurt, a new frozen yogurt concept with a natural, healthy, nutritious focus. Inside the new prototype, clean and crisp lines and high-tech features create a futuristic contemporary design. Apple iPads are strategically embedded into the furnishings and the walls are outlined with flat-screen, closed-circuit televisions. Unlike other frozen yogurt concepts, Let's YO will be open for all three dayparts with more than 50 varieties of fresh, puréed yogurt. Toppings include organic and natural cereals as well as a wide-selection of fresh fruits and berries. A beverage station with a specialty coffee brewer serves coffee and cappuccino drinks designed specifically for the Let's YO chain.